As many of you know, I just started a shiny new career at Radar DDB within their amazing digital team. Reveling in the success of my first week and debating how to share the news with all of you, I received this inspiring email (below).
From the Chairman and CEO Frank Palmer, a thoughtful letter was sent to the team answering the question: Does A Company Need A Soul? There’s no doubt Radar has a lot of soul — everyone is kind and optimistic; bright, thought leaders who are not afraid to question convention and get you out of your comfort zone to be your very best; projects that are interesting and unique — the kind that make a digital girl like me salivate at the thought of.
This letter summed it all up perfectly and I thought I would share it with you all. Enjoy.
Frankly Speaking / Does a company need a Soul?
The Soul of a Company usually identifies its values, ethics and culture. Some call it their Brand Attributes or Brand Character and it separates one companies core values from another. A company’s soul or core DNA, is sometimes hard to find, but it’s really important to truly have one. The soul of a company acts as the foundation for all that company does. It’s the way in which a company can deliver a clear positioning and it’s unique qualities in the markets they serve. Our soul is reflected in who we are, our beliefs, how we act and treat our clients and most importantly how we treat each other. Soul is most important as one of the driving forces that impacts hiring as well as severing our relationship with those that don’t fit into a company’s culture.
I’d love to believe that through the DDB Brand that we are constantly showing our passion and overall commitment to achieve a winning formula for success. Also importantly that you feel valued and are excited by the work you do and also that you feel the energy working for a company that wants to be seen as a winner.
Having a strong soul makes us better than our competition.
I think that the best indicator on whether or not a company has a soul or not, is your personal experience of either working for one or being a customer of one. If you are like me, you just feel better about some companies than others. Some companies just feel better or just look different. Maybe it’s their secret sauce? One of the best ways to find out what makes DDB Canada different is to talk with a employee who has left and then came back. They can tell you first hand what makes DDB better or different.
Here’s 10 Reasons or ingredients on why I feel that we are different. 10 Reasons why I feel that we have a soul.
I hope all of you feel this way also. I’d like to think it’s our secret sauce.
- Frank
| EXPERTISE We are extremely proud because our customers continuously come to us first to solve their complex business and communication problems. |
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| INNOVATION Innovation is in our DNA. We are Globally known for constantly exploring and creating better strategies and creative solutions. We are always looking for unique opportunities and providing more solid results & business/communication solutions for our clients everyday. |
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| CREATIVITY We love to impress our valued clients by going beyond and providing them with more creativity than they can get from any other communications company. We are constantly surprising them with our pro-activeness and energy. |
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| ENERGY All DDB’ers are Supercharged producers. We believe that we have created a fun and inspiring workplace that you will be glad to be a part of. Those that aren’t happy here are quickly retired to other agencies and careers. |
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| FUN Don’t be surprised if you get shot by a Nerf gun or find your office has been recently redecorated on your Anniversary or Birthday. We believe that work and play are not mutually exclusive. DDBer’s have fun imbedded in their souls. |
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| DIVERSITY We are artists, runners, skiers, geekers, gamers, anglers, kayakers, parachute jumpers, designers, DJs, and everything in between. We are a company that believes in all types of diversity. |
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| CULTURE We have travelled the world and work and speak many different languages both inside and out. We believe in giving back and supporting and protecting the Planet because we believe it matters. |
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| CONNECTED We use Email, Text, SMS, RSS, Blogs, Podcasting, and the occasional paper plane made from old faxes. We operate, live and connect in the latest technology in order to remain ahead of our competition in understanding and utilizing the world’s information for our clients benefit. |
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| SPIRIT DDB has created a truly unique environment where we have fun, work hard, and feel like we create amazing things for our amazing clients. Appreciation is our best motivation. DDB cares for our employees and we continuously look for ways to show them love. |
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| PERKS The CEO insists that we have the Freedom to continuously dream and think big. Since the companies beginning it has been focused on a marketing approach with a insight into human nature, a respect for the consumer and the power of creativity. At the centre of everything that DDB does is the belief that creativity is the most powerful force in business.
At DDB, we welcome & encourage creative adventure and freedom of thought. Nurtured by four essential freedoms, the talented people we attract flourish and grow. The FREEDOM from Fear, the FREEDOM from Chaos, the FREEDOM to Fail and the FREEDOM to be.
DDB offers a career where people can grow in the direction of one’s choosing where the company can support his or her ambition for higher achievements. |
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