Have you checked out Take This Lollipop yet?
Its a social media based personalized horror film that is sure to knock your socks off. You need to sign in with your Facebook account and grant the app a LOT of access to your personal information. It then takes your personal info, images, etc and turns it into a personalized horror film.
It’s been getting a lot of buzz for being a social commentary of sorts – intended or not – on social oversharing. Either way, its a pretty spectacular example of an app that’s interactive with high share value. It’s an interesting case study for marketers in the future.
The video is reprtedly created by Jason Zada, who has created awesome interactive campaigns like the “Elf Yourself” videos for Office Max and commercials for Ray-Ban and Coupons.com
Here’s my film (sorry, sound’s screwy)
Make your own horror video here http://www.takethislollipop.com/
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