About

Welcome to my blog.

Whether it’s your first time or you’re migrating from the old one, subtlenuances, I invite you to join me as I navigate through life, liberty and social media.

Who is Melissa?
Canadian Lifestyle and technology blogger by night, working in the advertising world by day.

I’m a digital native and WOM marketing enthusiast with a flair for leveraging social media tools to garner real results and get brands noticed.

I don’t sell snake oil. I don’t think social media is the magic bean to a non-existent marketing plan’s bean stalk. I have, however, leveraged social media tools for real, measurable results. I have helped build online communities around brands that had, until then, gone virtually unnoticed. I believe in integration and a well-thought-out strategy, and I do not believe in social media as a one-size-fits-all approach.

I also live in Toronto, Canada, have two dogs and a penchant for good food, great wine and even better conversation.

I’m a cult leader, follow me.

Want more? Check out the links below, portfolio in the tab over, Google my name, or follow me.
about.me/melissasmich
twitter.com/smichm
linkedin.com/melissasmich
http://dailybooth.com/smichm

and you can email me subtlenuancesmedia <at> gmail <dot> com

** Please Note: all opinions stated on this blog do not reflect those of my employers or clients, past or present.